Marketing
Pastry Art Academy · Education · Johor Bahru, Malaysia
How Pastry Art Academy gets new leads without paying for ads
Published
Pastry Art Academy wanted a steady flow of student enquiries from Johor Bahru and Singapore without putting money into advertising.
Instead of buying ads, we built marketing that compounds: pages and articles that rank in Google, content that AI assistants can find and cite, links from local media and lifestyle sites, and partners who introduce students to the academy.
The result
Leads are coming in, and no money has been spent on advertising.
What was set up
- SEO: course and location pages, helpful blog articles and structured data for searches like pastry courses in Johor Bahru
- GEO: an llms.txt file and citable article sections so AI assistants can find and recommend the academy
- Backlinks: outreach to local media and lifestyle sites, offering a class experience instead of paid placements
- Resellers: referral partnerships with education agents who introduce students to the academy
- A marketing dashboard with Search Console and GA4 data to track what's working
