Marketing
Getting found, and turning that into customers
Get found in search and AI answers, seen on social and in ads, and turn that attention into customers.
What this covers
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Brand & messaging
How you describe what you do, in words your customers actually use.
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SEO & search visibility
The pages you have, how they're written, and the technical side of being found in Google.
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AI search visibility (GEO)
The same idea for ChatGPT, Perplexity and Google's AI answers, so they can find you, quote you and recommend you.
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Social content & ads
Your message where your customers already are, posted and paid for.
How marketing works
From what you offer to the right customers
Four simple steps, from your first message to marketing that keeps running.
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Who you want to reach
Tell us what you offer, who your customers are, and what you want them to do.
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We shape the message
We work out how to say what you do, in words your customers actually use.
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We get you found
We get you into search results and AI answers, and put your message on social and in ads.
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We keep it going
We keep the content, search pages and ads up to date, and adjust as we learn.
How this has worked
View all storiesCommon questions
Who writes the content?
We do. What we need from you is the part we cannot invent: what you actually do, the questions customers ask you before they commit, the work you have already done, and anything that is not true so we do not write it. From that we draft the pages, the posts and the ads, and you read them before they go anywhere. If you would rather write it yourself, we set out what each page has to answer and edit what you send back. Either way the same material does two jobs. A page that answers a real customer question in plain words is also the kind of passage an AI assistant will quote, so how it is written is not separate from being found — it is most of it.
Do I have to pay for ads?
No. Pastry Art Academy gets enquiries with no ad spend. Ads are one option, not the starting point.
Do you report on what's working?
Yes. Search Console and GA4 data in one dashboard, so you can see which pages bring enquiries.
The other three
Want to be found by more of the right people?
Tell us what you offer and who you want to reach.